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‘Cruisin for a Cause Day’ to Benefit MS Society

August 23, 2012 8:23 AM | News

“Cruisin’ for a Cause” Day to end MS is taking place nationwide at A&W locations today. (HANDOUT)

Fast food lovers don’t need an excuse to sink their teeth into an A&W Teen Burger, but today there’s an extra incentive.

One dollar sold from every Teen Burger during the fourth annual Cruisin’ for a Cause Day will benefit the Multiple Sclerosis Society of Canada. The nationwide fundraiser will be taking place at 750 participating A&W locations.

“We are asking Canadians to join us on August 23 in helping to end MS by buying a Teen Burger, making a donation and encouraging their friends and family to do the same,” said Paul Hollands, president and CEO of A&W Food Services of Canada in a release. “We are thrilled by the $2 million raised so far and are confident we can work together to build on this achievement by making this year’s Cruisin’ for a Cause Day bigger and better than ever.”

Besides the burgers, the day will include classic car gatherings, retro music, car hop service, an A&W Root Beer chugging contests and visits from the A&W Root Bear. In addition to buying a Teen Burger, supporters can also purchase $1 paper cutouts, a $2 deluxe fridge magnet, give through in-store donation boxes or make online donations at CruisinForACause2012.ca.