By Sarah Klein
A new fundraising campaign was launched Tuesday that challenges Manitobans to do something for 24 hours straight.
The STARS air ambulance and Red River Co-op STARS 24-Hour Challenge encourages participants to do an around-the-clock activity during the month of January. The initiative supports STARS as it moves from a 12-hour a day operation to 24 hours in 2013.
“We understand the importance of the life-saving service that STARS provides and the need for this vital assistance to be available 24/7,” said Gregg Reiter, general manager of Red River Co-op. “That is why Red River is proud to support this worthy challenge and would also like to urge all business and residents of Manitoba to support this fundraiser.”
Ideas for the campaign include 24-hour hockey games or tournaments, an all-night board game derby, businesses staying open around-the-clock, or any other fun event that brings communities together. Special prizes will be awarded for teams that raise the most funds for STARS life-saving missions.
Pledge forms and more information can be found at STARS.ca.