The Winnipeg Blue Bombers have teamed up with the Manitoba government to tackle violence against women.
Break the Silence is a multi-year campaign strategy aimed at men, which encourages them to speak out against verbal and physical violence towards women.
“The Winnipeg Football Club is proud to help support and be role models in this new provincial campaign aimed at domestic violence,” said Blue Bomber president and CEO Garth Buchko. “Our players have stepped up and volunteered to help relay the message that this type of behaviour is unacceptable under any circumstance and to be more than a just a bystander.”
The advertising campaign includes videos featuring Blue Bomber players Glenn January, Chris Cvetkovic, Andre Douglas, Cory Watson and Jason Vega. The messages remind Manitobans to be more than a bystander and help break the silence on domestic violence that affects women, children and families.
“November is Domestic Violence Prevention Month and this strategy focuses attention on the importance of taking an active role in identifying and dealing with abusive relationships,” said Premier Greg Selinger.
The NDP is also providing $1-million to improve shelters and other family violence facilities owned by the province.
To find out more about the campaign and to watch the videos, visit Manitoba.ca/stoptheviolence.