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Pennies Collected in Nationwide ‘Free the Children’ Campaign

February 5, 2013 8:24 AM | News

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With the Royal Canadian Mint officially ending distribution of the penny on Monday, what does one do with all of that spare change lying round? Thankfully, an initiative has been launched to turn those rainy day coins into something meaningful.

Through a partnership with Free the Children, RBC Royal Bank will be accepting pennies at all of their Canadian branches until Saturday, February 9.

“We kicked off We Create Change at We Day events across the country last fall, asking students to join us on what we hope will become the largest penny drive in Canadian history,” said Craig Kielburger, founder of Free the Children. “The 70 million pennies collected so far show just how enthusiastically Canada’s youth have taken this campaign to heart. Our penny drive isn’t over yet and already we have enough donations to provide more than 28,000 people in developing communities with clean water for life.”

Following the loose pennies drop-off week, RBC branches will continue to accept filled $25 penny bags and rolled pennies in support of We Create Change, until the penny drive wraps up at the end of the school year.