We’ve all heard of flash mobs, but a Carrotmob?
On Saturday, March 9 a group of fair trade advocates will descend on Chocolatier Constance Popp to “buycott” the store and encourage the owner to increase the visibility of fair trade products and to switch her in-store hot chocolate drink to 100% fair trade certified.
Called a Carrotmob, the event aims to act as a positive reinforcement by rewarding the shop owner to do more to support one’s initiative.
“Carrotmobs are becoming increasingly popular worldwide,” said organizer Janice Hamilton of the Manitoba Council for International Cooperation. “There have been over 200 Carrotmobs in over 20 countries and all of them are bringing light to pressing social issues.
All Manitoba chocolate lovers are invited to the province’s first Carrotmob, as speakers, music, and prizes fill 1853 Portage Avenue. The event will be held from 11 a.m. to 4 p.m. and is open to everyone.