The second annual Carrotmob will descend on a Winnipeg business this Saturday to BUYcott (not boycott) the store.
Fair Trade Manitoba is assembling hundreds of people to visit Jonnies Sticky Buns at 941 Portage Avenue from 11 a.m. to 2 p.m. on September 28. The idea is to buy up as many sticky buns as possible and encourage the owner to meet his pledge of switching over all of his chocolate and some of his sugar to Fair Trade.
The event will also be made up of speakers, entertainment, Fair Trade wine samples and ethical chocolate.
“Carrotmobs are becoming increasingly popular worldwide,” said Janice Hamilton, the executive director of the Manitoba Council for International Cooperation (MCIC). “When you buy Fair Trade, it means that producers in the developing world have received a fair wage for what they produce, so they are able to better support their families and communities. Unfortunately in the current system, forced child labour is often used in chocolate production.”
The event was first held in the city last year when Chocolatier Constance Popp was the recipient of a “BUYcott.”