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Survey Finds Canadians Love Taking Selfies

December 4, 2013 9:06 AM | News


A woman takes a ‘selfie.’ (STOCK PHOTO)

Canadians really love their selfies, according to a new survey.

The self-indulgent act of snapping a photo of yourself with a cell phone was even listed as Oxford Dictionary’s word of the year for 2013.

Virgin Mobile Canada recently set out to discover a little more about how Canadians relate to the word “selfie,” and whether they’re guilty of taking one or not.

Nationally, 53% of those surveyed said they have taken a selfie. On the Prairies, 47% of those from Manitoba and Saskatchewan admitted snapping one.

“Like many Canadians, I care about instant access, getting the right angle and embodying the YOLO mantra. With our phones attached to us at all times, it makes sense to see people using them to capture moments as they happen,” said Joseph Ottorino, managing director of Virgin Mobile Canada.

Selfie stats:

  • Selfies are gender ambiguous — men (78%) and women (79%) who are familiar with the concept of a selfie photo are equally likely to have taken one
  • 71% of people who take selfies rarely or never share them, 29% do share
  • Men are less likely than women to share their selfie, 75% rarely or never share
  • 67% of people familiar with selfies, don’t care about celebrity selfies
  • Canadians want to see Justin Bieber, Miley Cyrus and Kim Kardashian take less selfies at 46% , 41% and 40% respectively

The survey was conducted between November 20-23 and polled 2,509 randomly selected Canadian adults who are Angus Reid Forum panelists and who are familiar with the concept of a selfie photo.

Selfie Infographic