By Sarah Klein
The Assiniboine Park Zoo is turning to social media in its latest effort to fundraise for the upcoming Journey to Churchill exhibit.
The zoo has partnered with RBC Royal Bank on a new website, HelpPolarBearsNow.org. For every Facebook post or Twitter mention from the website, RBC will donate $1 towards the 10-acre exhibit, expected to open next summer.
“We are delighted to see the number of donations that have come in during this campaign,” said Kevin Hunter, director of marketing & community engagement for the Assiniboine Park Conservancy. “With RBC’s support, being able to take action to directly help polar bears in need of intervention is very empowering and this campaign is a big part of that.”
Journey to Churchill houses the International Polar Bear Conservation Centre (IPBCC), which recently welcomed three polar bears, including an 11-month female cub now named Aurora that was found abandoned by the Churchill airport.