Travel Manitoba has unveiled their new slogan and campaign for the province.
Manitoba: Canada’s Heart Beats is the new slogan and a campaign designed around the idea is slated to run in the Spring of 2014.
Television ads will be broadcast in Manitoba, the U.S., Ontario and Alberta. There will also be print ads as well as digital and online ads. There will also be advertising in Calgary LRT stations.
In total, there will be four TV commercials, including this one below:
The budget for the new campaign is $2.4 million in 2013-14.