In 100 days, the Canadian Museum for Human Rights in Winnipeg will open to the public.
The museum is marking the lead-up to September 20 with a 100-day countdown as part of a national awareness campaign.
New video spots have begun airing nationwide to promote the CMHR as a stunning travel destination and global hub of human rights education.
“These new videos truly capture both the scale and spirit of the Canadian Museum for Human Rights,” said Stuart Murray, the museum’s president and CEO. “Not only are the videos visually stunning, they celebrate the museum’s unique relevance to Canadians in all parts of the country.”
The videos were produced using Manitoba companies and will run in both English and French.
Before the museum officially opens, it will host a reception for 150 international travel journalists this summer. GoMedia 2014 is a marketplace event organized by the Canadian Tourism Commission and will be held in the city August 17-21.