Tim Hortons will have a new blend of coffee on its menu Friday morning.
Dark coast is making its debt at restaurants across North America, marking the first time in the company’s 50-year history that an alternate blend is available alongside the original premium blend.
The company announced earlier this year plans to innovate its menu offerings in a bid to compete with Starbucks and other chains.
Tim Hortons says the dark roast is a new premium blend made from 100 percent Arabica beans, offering hints of citrus, cocoa and earthy tones with a rounded body.
Stores in Quebec, London, ON and Columbus, OH acted as successful testing markets for the beverage.
The new blend will be the same price as the original in stores across Canada and the United States. Packaged grounds and single-service coffee cup versions will be available in Tim Hortons’ restaurants and in grocery stores across Canada by mid-September.