When the three-day Canadian Cyclocross Championships are held in Winnipeg next month, bike giant Shimano will be at the helm at the title sponsor.
The company has signed on to sponsor the event for the next two years, with the festival now being known as the Shimano Canadian Cyclocross Championships.
Riders will descend on The Forks in downtown Winnipeg October 24-26 for the event.
Shimano will be providing neutral support throughout the weekend and will have a prominent presence on the course that will see significant opportunities for interaction with both racers and spectators.
“We believe Canada is ready for a big time cyclocross race weekend, and we want to put Winnipeg on the map as a new hotbed for cyclocross in North America,” said Chris Huebner, co-chair of the local organizing committee. “To be partnering with a well-established company like Shimano as title sponsor for the event is an ideal fit and we are absolutely thrilled to have them on board.”
For further details on the event, visit Winnipegcx2014.ca.