Power 97 Flipping the Switch on New Format

Power 97 Flipping the Switch on New Format


Something Big
The Power 97 teaser image posted to its Facebook page ahead of Friday’s format change. (FACEBOOK)

UPDATE: 97.5 BIG FM has launched with a classic rock format.

Three days after Corus Entertainment laid off five of its on-air personalities, the company is ready to shake things up again with Power 97.

Sources tell ChrisD.ca the station will move to either a classic rock or country music format beginning Friday morning.

The station is said to be called 97.5 BIG FM.

A domain name for the station was registered on January 5 and Corus is in the process of securing social media accounts for the name. Sara Lanthier, Corus Radio’s national project manager, reached out to a Twitter account with the same name on January 27 looking to acquire it.

On its Facebook page, Power 97 teased, “Something big is coming tomorrow.” Radio listeners are also hearing a non-stop promo asking them to tune in at 8 a.m. on Friday for the announcement.

In the fall ratings period, Power 97 registered a 2.6 share — down from 3.6 a year prior based on Numeris data.


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