The Corus Entertainment station changed formats Friday morning after teasing “something big” would be happening all day on Thursday.
97.5 BIG FM will play classic rock — similar to rival 92 CITI FM (Rogers).
In a three-minute top-of-the-hour launch at 8 a.m., the station previewed some of rock’s greatest hits and Winnipeg’s deep connection to the genre. It was then followed up by the Peter Gabriel song “Big Time.”
In a presentation to advertisers on Thursday night, Corus revealed the new format. Many who left the meeting expressed concern and disappointment over the changes, afraid their company’s message would no longer fit the demographic the new station will attract.
The former Power 97 terminated personalities TJ Connors and Holly Bausman on Tuesday ahead of the format change.
A new morning show with Jay Richardson and Jolene Lebsack will debut on the station Monday after playing three straight days of music.