Tracy Jones fills up a growler jug at the Liquor Mart location on Kenaston Boulevard, Friday, October 24, 2014. (CHRISD.CA FILE)
The success of a pilot project surrounding growlers has prompted Manitoba Liquor and Lotteries to expand the program for craft beer lovers across the province.
The Manitoba government has sent expressions of interest to all beer and liquor vendors who might be interested in selling growlers beginning this November.
Growlers will be available in more locations, including a mix of Liquor Marts, beer vendors and possibly liquor vendors. A smaller version of the popular 1.89L growler — half the size — with a 945ml fill capacity will also be available.
“It’s very exciting to see the growler format gain momentum with consumers in Manitoba — this allows us to conveniently sell our beer in growlers while keeping our packaging costs down and the outgoing product fresh,” said Tim Hudek, co-owner of One Great City Brewing Co.
The province is also hoping to generate new product options from both local brewers and those in neighbouring provinces.
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