Slurpee for a Cause: Local Food Banks Banking on 7-Eleven Promotion

September 21, 2016 8:14 AM | News

7-Eleven SlurpeeWINNIPEG — Manitoba is already the Slurpee capital of the world. We’re also pretty generous when it comes to donating to charity, too.

So 7-Eleven’s Slurpee Name Your Price Day on Friday, September 23 should be a sure thing.

The convenience store chain is giving customers the option to pour themselves a Slurpee and then name their own price at the cash register ($0.50 and up). All proceeds from the day will be turned over to Food Banks Canada, supporting local food banks in 7-Eleven communities.

“The partnership with 7-Eleven is a reflection of the company’s commitment to addressing hunger in Canada,” said Pam Jolliffe, executive director of Food Banks Canada.

“By donating the proceeds from this one day campaign, significant funds will be raised that will enable us to increase our support to food banks across the country to help hundreds of thousands of people in need.”

During the first two years of the event, Slurpee fans raised $230,000 for food banks at 506 7-Eleven stores across Canada.