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WestJet to Fly Low-Cost Carrier by End of the Year

April 20, 2017 8:09 AM | News


The tail of a WestJet plane dwarfs the Calgary skyline before the airline’s annual meeting in Calgary, Tuesday, May 3, 2016. (THE CANADIAN PRESS/Jeff McIntosh)

WestJet plans to introduce a new ultra-low-cost carrier with expectations to get it off the ground by late 2017.

The Calgary-based airline says it will include an initial fleet of 10 high-density Boeing 737-800s.

Clive Beddoe, co-founder of WestJet and chair of the board of the directors, said the new carrier is all about disrupting the price-sensitive end of the market.

Winnipeg-based NewLeaf Travel Company has been the latest airline to cater to price-sensitive travellers in recent years.

“Launching a ULCC will broaden WestJet’s growth opportunities and open new market segments by offering more choice to those Canadians looking for lower fares,” Beddoe said.

The new no-frills airline — yet to be named — will be subject to an agreement with WestJet’s pilots and any required regulatory approvals.