Loblaw Companies Ltd. has opened the registration period for Canadians to receive a $25 gift card as part of a goodwill gesture after admitting the company participated in an industry-wide bread price-fixing arrangement.
No proof of purchase is required, but customers will have to declare they purchased certain packaged bread products at one of the eligible banner stores in Canada before Mach 1, 2015.
Loblaw expects to mail out three million to six million gift cards as part of the program.
Customers who are the legal age of majority in their province can submit a registration form until May 8 by visiting LoblawCard.ca.
In December, Loblaw admitted that they participated in an industry-wide bread price-fixing arrangement from late 2001 to March 2015, but tipped off Canada’s competition watchdog and will receive immunity in the ensuing investigation.
— With files from The Canadian Press