Save-On-Foods is following the lead of Loblaws by offering customers a free $25 gift card in the industry-wide bread price-fixing arrangement.
On its Facebook page, Save-On-Foods says it will provide any customer with a More Rewards card a $25 credit to be used in their stores.
“One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers. We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices,” president Darrell Jones said.
Loblaws opened the registration for its own card earlier this week and expects to provide between three million to six million cards over the next few months.
Save-On-Foods customers can register by visiting morerewards.ca/25. Customers must be the age of majority in their province, be an active More Rewards member before December 31, 2017 and agree that they purchased bread from Save-On-Foods at least once in the last 14 years.