Tim Hortons and its franchisees will spend $700 million over the next four years to modernize and refresh the look of most of its restaurants.
The coffee and doughnut chain says the new look will create a more contemporary and open environment for its guests.
Tim Hortons will revamp the exterior of its stores to be more natural looking, lighter and more inviting. On the inside, restaurants will be decorated with artwork that the company says will reflect Tim Hortons values and history, including a commissioned portrait of the late Tim Horton himself.
Each restaurant owner will be responsible for about $450,000 of the cost — a move that has created more animosity between the company and its unsanctioned franchisee group, the Great White North Franchisee Association.
The board acknowledged many of its members “will have problems getting the finances in place to carry out these renovations” and called on the company to show a full costing of the renovation program.
— With files from The Canadian Press