Manitobans are primed to enjoy their summer at some sort of festival.
Leading the events that most Manitobans will find themselves at this season is the Winnipeg Folk Festival.
Those are the findings from a new survey released by research firm PRA Inc.
“When asked to name any local summer festivals or events taking place in Manitoba, the ‘F’ festivals (Folk, Folklorama, and Fringe) were most commonly named by Manitobans, with Winnipeg Folk Festival leading the way at 45 percent,” the survey says.
Outside of Winnipeg, the most common events to attend were Dauphin’s Countryfest (nine percent) and the Morden Corn & Apple Festival (six percent).
Of those surveyed, 74 percent plan on attending at least one summer festival or event, with the typical Manitoban expecting to take in just over two festivals or events (2.3 percent on average).
Top-of-mind festival awareness
- Winnipeg Folk Festival
- Winnipeg Fringe Theatre Festival
- Red River Ex
- Winnipeg Jazz Festival
- Dauphin’s Countryfest
- Morden Corn & Apple Festival
While the Winnipeg Folk Festival leads the way in awareness, the survey found it was just the fifth most likely event to be attended in the summer of 2018.
Planned and actual attendance
- Folklorama — 43% plan to attend in 2018, 31% attended in 2017
- Winnipeg Fringe Theatre Festival — 31% (20%)
- Red River Ex — 25% (15%)
- Winnipeg Jazz Festival — 22% (13%)
- Winnipeg Folk Festival — 16% (10%)
- Indigenous Day Live –10% (9%)
- Pride Winnipeg — 12% (7%)
- KidsFest — 13% (4%)
- Teddy Bears’ Picnic — 7% (5%)
PRA conducted the survey from May 2 to June 5, 2018 using its Manitoba Omnibus, which is a monthly random-digit telephone survey of 800 Manitobans. This survey size yields an error rate of ± 3.5% (19 times out of 20).