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Canadians Plan to Spend More, Shop Earlier This Holiday Season: Poll

November 20, 2018 3:06 PM | News

Christmas Presents - Shopping

Canadian consumers don’t plan on curtailing their spending this holiday season, according to a recent poll.

New numbers from Ebates.ca suggest about eight in 10 people will actually spend as much or more on gifts than they did last year.

Ebates, a company that gives shoppers cash back if they buy from select retailers, says the average Canadian will shell out $602 over the holidays — up from $570 in 2017.

“Canadians love to shop and many are really adopting Black Friday and Cyber Monday as a great opportunity to find deals and get a head start on their holiday shopping,” said Belinda Baugniet, VP of marketing at Ebates.ca.

“Our survey indicates that the most popular items they’ll be shopping for on these days are electronics, clothing and toys.”


According to the poll, parents are anticipated to spend $762, while those living on the east coast are expected to spend an average of $734.

Roughly half of Canadians plan to shop on Black Friday (50 percent) and Cyber Monday (44 percent), when they expect to knock off about one-third of their holiday gift list.

The company also says the most popular holiday merchants this season include Hudson’s Bay, Amazon, Sephora and Best Buy.

The Ebates Canada survey was conducted online in October 2018 with a nationally representative sample of 1,022 Canadians. The survey is accurate to within +/-3 percentage points, 19 times out of 20.

Ebates Canada Shopping Survey