News Talk, Country Music Remain Winnipeg’s Top Radio Choices

News Talk, Country Music Remain Winnipeg’s Top Radio Choices

Radio Microphone

Winnipeg radio listeners know what they like, and radio programmers know what works.

In the latest fall radio ratings book, talk and country continue to reign supreme atop the AM and FM dial.

CBC Radio One continues to lead the pack, bringing in a hefty 14.4 share, while talk powerhouse 680 CJOB was close behind with 11.0. QX 104 comes in again as the #1 FM-only station with 10.1 for the 12+ market.

QX 104 general manager Heidi Rasmussen, of The Jim Pattison Broadcast Group, tells ChrisD.ca the station remains first for the A25-54 demo from 6 a.m. to 6 p.m.

“We are also very pleased with the performance of 94-3 The Drive in our target demo of A35-64 as we take the #3 spot in the market,” Rasmussen said.

“We are extremely delighted with our results today, thanks to the leadership of Janet Trecarten (QX 104 program director) and David Drake (94-3 The Drive program director).”

Other big winners towards the top of the chart were 103.1 Virgin Radio (Bell Media) and KiSS 102.3 (Rogers), who both increased their shares from the spring ratings book. Power 97 (Corus) also went up nearly two points.

The below data is for the 12+ demographic, with the Spring 2018 ratings in parentheses for comparison. Numeris measured the listening period from September 3 to October 28.

Fall 2018 radio ratings

  1. CBC Radio One — 14.4 (14.2)
  2. 680 CJOB — 11.0 (10.9)
  3. QX 104 — 10.1 (10.3)
  4. 103.1 Virgin Radio — 7.1 (5.5)
  5. KiSS 102.3 — 5.4 (4.3)
  6. 99.9 BOB FM — 5.3 (5.7)
  7. Power 97 — 5.3 (3.5)
  8. 94-3 The Drive — 5.1 (5.2)
  9. 92.1 CITI — 4.9 (5.9)
  10. TSN 1290 — 4.9 (5.4)
  11. Energy 106 — 4.0 (4.0)
  12. CBC Radio 2 — 3.7 (3.1)
  13. Peggy @ 991 – 2.4 (3.2)
  14. Hot 100.5 — 1.3 (1.6)
  15. Radio-Canada Espace Musique — 0.3 (0.1)
  16. Ici Radio-Canada Première — 0.2 (N/A)

Source: Numeris

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