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From Food Trailer to the Grocery Aisle: Little Bones Wings Reaches New Milestone

June 21, 2019 10:05 AM | News

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Little Bones Wings

Little Bones Wings are now available at Sobeys, Safeway and IGA stores in Manitoba. (HANDOUT)

What began as a food trailer in 2012 has quickly morphed into a local success story for a Manitoba company.

Little Bones Wings reached another milestone Friday with the inclusion of their award-winning chicken wings in the grocery aisle. Sobeys, Safeway and IGA are now stocking the company’s pre-breaded frozen chicken wings and tenders.

Arriving in the grocery store wasn’t an easy task, with Little Bones Wings spending the past two years perfecting its secret recipe, manufacturing and packaging with the help of the team from Manitoba’s Food Development Centre in Portage la Prairie.

Aside from the seasonal food truck circuit and now its partnership with Sobeys/Safeway, Little Bones also operates a “wingery” in Transcona, which opened in 2014.

“We set out to develop a locally sourced, restaurant-quality wing and tender that gives our fans virtually the same taste and experience that they have come to expect at our restaurant,” explains Alex Goertzen, general manager and chief food innovator at Little Bones Wings Inc.

Prior to Friday’s announcement, the company’s pre-packaged frozen wings were soft-launched into independent grocery & Red River Co-op stores in Winnipeg.

“Supporting local brands, small businesses and product development is a top priority for Sobeys. We are very excited to welcome these innovative and immensely popular local products to our frozen food selection,” said Gary Hughes, local business development manager for Sobeys. “We encourage our valued Manitoba customers to give these delicious local products a try.”

More than 20 Sobeys, Safeway and IGA stores in Winnipeg will carry the Little Bones Wings products, which are already in stores in Brandon, Thompson and Portage la Prairie.


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