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7-Eleven Canada Marks 50 Years as Manitoba Retains Title of ‘Slurpee Capital’

July 11, 2019 10:01 AM | News

Vice President and General Manager of 7-Eleven Canada, Doug Rosencrans, pouring the last bit of Slurpee to fill the world’s largest Slurpee cup. (HANDOUT)

For the 20th year, Manitoba has been named the Slurpee Capital of the World. It also happens to be 7-Eleven Canada’s 50th anniversary and officially, 7-Eleven Day (07/11).

Did you catch all of that?

All-day Thursday, 7-Eleven is celebrating by giving away 885,000 free Slurpee drinks to fans across the country.

“We are honoured to be celebrating 50 years in Canada. The impact our stores have had on Canadian culture has been incredible and the iconic Slurpee has become part of the Canadian identity,” said Doug Rosencrans, VP and GM of 7-Eleven Canada.

“We are grateful for the love and support of Canadian Slurpee fans and their loyalty that has made Manitoba the Slurpee Capital of the World. This is our opportunity to thank Canadians for 50 incredible years of memories, and to celebrate 50 more to come!”

Free Slurpees will be offered until midnight in 12 oz. commemorative cups.

While Manitoba, and Winnipeg in particular, is the Slurpee Capital of the World… the sugary beverage didn’t actually originate here. The first Slurpee was poured in Calgary in 1969, beginning a nationwide fandom for the iconic beverage.

Winnipeggers can celebrate in-person at any city 7-Eleven location, or take part in the 50th birthday celebration at 530 Dale Boulevard in Westdale at 1 p.m. today. A special birthday cake will be cut to mark the occasion.