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Survey Finds Most Parents Prefer Early Back-to-School Shopping, Finding Deals Online

August 17, 2019 9:19 AM | News

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As the latter half of the summer season raises the anxiety levels of children everywhere, parents are finding the key to remaining stress-free with back-to-school shopping is to complete it earlier.

A new survey conducted by Ebates has found 77 percent of Canadians shop for back-to-school supplies early, with 67 percent of those shoppers spending more than $100, at an average of $168 per child.

Post-secondary aged children are expected to cost parents a high of $198 per child and a low of $147 per child for those with pre-schoolers.

“Getting back-to-school shopping out of the way earlier leaves time for families to focus on enjoying uninterrupted summer activities without the last-minute scramble,” said Belinda Baugniet, VP of marketing and resident shopping expert at Ebates.ca.

“In addition to getting great deals, shopping early reduces the stress and anxiety everyone tends to feel as summer comes to an end.”

The survey also found 70 percent of parents plan to shop online for supplies, more than double from 31 percent in 2014.

The Ebates Canada survey was conducted online in early June 2019 with a nationally representative sample of 1,003 Canadians.

Back to School Survey

Shopping online and early keeps Canadian parents relaxed this back-to-school season. (EBATES CANADA)


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