A sample creative from the latest phase of the Know My Limits campaign. (HANDOUT)
A new public education campaign launched Tuesday to inform Manitobans about setting limits with it comes to consuming new cannabis products coming to market.
The Know My Limits campaign from the Liquor, Gaming and Cannabis Authority of Manitoba includes information surrounding cannabis-infused food and beverages, soon to be available in December.
“The LGCA’s messages are designed to help Manitobans look for, understand and take steps to manage risks that come with using cannabis in any form,” said Kristianne Dechant, LGCA executive director and CEO. “We want Manitobans to always look at the THC content for each product.”
The education campaign focuses on potential health and safety risks to the user and people around them, the risks associated with intoxication, the delayed onset of effects from edible cannabis products, and unfamiliarity with new cannabis classes and the levels of THC.
It also helps ensure cannabis consumption is not normalized among young adults or other individuals who are considering using cannabis.
Edibles can take up to two hours for people to feel the effects, which may lead to overconsumption due to this “lag” effect, says the LGCA.
The Know My Limits campaign will run in English and French across the province via a media mix of digital and social media, as well as billboards, transit, poster ads and point of sale materials at licensed cannabis stores.
