WINNIPEG — Adam Bighill is tackling a new challenge off the field as part of an anti-bullying campaign.
The Winnipeg Blue Bombers‘ linebacker has teamed up with Uptown Alley to raise funds for Making Faces, a Canadian non-profit organization that helps children with facial differences and supports anti-bullying initiatives.
Bighill was born with a bilateral cleft lip and palate and made headlines earlier this year when he called out American talk show host Wendy Williams for making insensitive remarks about people living with facial differences.
The 2019 Grey Cup champion has inspired a new burger on Uptown Alley’s menu called Bighilla Godzilla. The burger boasts two beef patties on a toasted, garlic-buttered bun with chipotle mayo and red relish, with two slices of Havarti, grilled and crispy fried onions, crispy, thick-cut bacon and topped with deep-fried cheese.
Move over, Walby Burger.
“Uptown Alley contacted me about collaborating and doing some good for my community. I love it there, so it was an easy decision,” Bighill said in a statement.
Jay Britton, co-owner at Uptown Alley, said Bighill visits the establishment frequently with his family and supports the business through social media.
“So we wanted to help him out. We invited him into our kitchen, rolled up our sleeves and got creative,” Britton said.
The #BighillaGodzilla is now available for $15.99, with $2 from every burger sold going to Making Faces.