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More Than Half of Canadian Companies See Sales Drop at Least 20%: StatCan

April 29, 2020 4:40 PM | The Canadian Press

By Jordan Press, The Canadian Press


A pedestrian walks past an empty storefront in Montreal, Wednesday, Jan. 29, 2020. (THE CANADIAN PRESS/Ryan Remiorz)

OTTAWA — Almost one-third of businesses could stay open if physical distancing rules remain in place for six months, but almost as many suggest they won’t survive that long, according to survey results from Statistics Canada that provide a window into the financial strain of anti-pandemic rules on companies large and small.

Those restrictions have hit companies hard, with nearly one-third of respondents saying their revenues have plummeted by 40 per cent as a result of the COVID-19 pandemic.

A further one-fifth of businesses reported a revenue drop of between 20 per cent and 40 per cent, suggesting that more than half of Canadian companies have watched sales drop significantly since the crisis began in March.

The survey released Wednesday found that 32.1 per cent of respondents said they could stay fully or partially open with rules in place to keep people far enough apart to slow the spread of COVID-19.

A further 22.2 per cent said they couldn’t stay open beyond three months, while 11.9 per cent said they could operate between three and six months of economic restrictions.

The sharp decline in businesses’ revenues has led to widespread layoffs and furloughs, with the crowd-sourced survey results from more than 12,600 companies — some with only or two employees, others with more than 500 — suggesting nearly one in five businesses have laid off 80 per cent or more of their workers.

The results are from an online survey this month done in tandem with the Canadian Chamber of Commerce. Statistics Canada said the study cannot be applied to the overall Canadian economy because the voluntary survey does not represent a random sample.

The chamber’s chief economist, Trevin Stratton, said the responses suggest thousands of businesses are at risk of closing permanently as restrictions extend and support programs leave gaps.

For instance, companies that pay employees in dividends or pay a roster of contractors aren’t eligible for a key loan program because they don’t have traditional payrolls.

“The next two to six weeks are going to be crucial, if we look at the data, for businesses that currently they’re not able to access some of that financing, to be able to broaden it to provide that liquidity support for those businesses as well,” he said.

Federal and provincial governments agreed on a broad set of steps required to reopen the economy in stages Tuesday, but the guidelines didn’t set specific dates by which restrictions are expected to be lifted.

Just under two-thirds of businesses that took part in the survey said they could, at this point, re-open or return to normal operations less than one month after that happens.

“Every region, every province, every territory is facing a very different situation right now with different industries, different-sized cities, and different spread of COVID-19,” Prime Minister Justin Trudeau said, speaking outside his Ottawa residence on Wednesday morning.

“That’s why we needed to make sure that the foundational elements were there, that we could all follow as Canadians, but recognize that different jurisdictions will act differently.”

It has been some six weeks since public health officials asked Canadians to stay home and governments ordered the closure of non-essential workplaces to slow the spread of the novel coronavirus.

The impact on the Canadian economy has been swift.

Statistics on the Canada Emergency Response Benefit published Wednesday showed a small decline in the overall number of unique applicants for the $2,000-a-month benefit at 7.26 million, down from 7.28 million.

So far, the program, whose cost the government has estimated at $35 billion, has paid out $25.63 billion in benefits to people who have seen their earnings fall below $1,000 since the onset of the crisis in mid-March.

A separate set of data released Wednesday suggests the outlook is dim. About 63 per cent of business executives answering a different survey told the Conference Board of Canada they expect economic conditions to worsen in six months. Only one-quarter believed conditions would improve.

And while small-business sentiment is edging higher in the CFIB Business Barometer, there are still “dark clouds” hanging over the sector even if “one or two may have lifted this month,” TD senior economist Brian DePratto wrote in a note. Much will rest on the different reopening plans provinces implement, he wrote.

“For consumer-facing sectors, there is the additional question of how comfortable people will be in re-opening their wallets and heading back to the shops,” DePratto wrote.

“Things seem to be moving in the right direction, but a long slog to ‘normal’ is likely.”

To help Canadians suffering in the crisis, emergency federal spending to date has hit $145 billion, including a $73-billion wage subsidy program that begins payments next week.

The NDP and Bloc Quebecois continued to press the Liberals on Wednesday to block aid to companies registered in overseas tax havens. Speaking in the House of Commons, Trudeau said the Liberals have cracked down on tax evasion generally but don’t want to withhold wage support from Canadian workers because of their employers’ corporate decisions.

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