WINNIPEG — It was disheartening news to swallow in November when Winnipeg’s iconic KUB Bakery announced it was closing after nearly a century.
That decision didn’t sit well with many Winnipeggers over the holidays, who yearned for the bakery’s traditional loaf at their Christmas table.
On Wednesday, the bakery brand was given new life by the announcement it has been purchased by Chip and Pepper Foster. The Fosters are well-known Winnipeggers who created the surf-inspired Chip and Pepper clothing brand that was popular in the 1980s and ’90s.
“We’re Winnipeggers, born and bread,” the brothers, who now live in California, joked during a news conference.
“Bread from Manitoba is on another level. The wheat here is one of the best things in the entire world to me and mixed with that secret ingredient of love that’s the trademark of Friendly Manitoba, they are truly little slices of heaven,” shared Chip Foster. “We used to go clubbing. Now we go KUB-ing!”
Chip said he’s already familiar with the industry, as he and his wife, Vanessa Foster, own The Pennyloaf Bakery on Corydon Avenue.
“Breaking bread brings people together in such a heart-centred way,” said previous KUB Bakery co-owner Lisa Perkovic. “KUB Bakery has been a constant in our lives and it has brought together countless friends and families across Manitoba. We are ecstatic that these cherished recipes will live to see their 100th birthday and beyond. Today marks the day we pass the torch to Chip & Pepper to continue that legacy for Manitobans.”
KUB bread will be produced with the company’s original recipes by small independent Winnipeg bakers. The plan is to maintain the distribution of the bread among the major grocers, such as Co-Op, Costco, Safeway and Shoppers Drug Mart, as well as to Manitoba eateries like the Pancake House and Nick’s Inn.