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Blue Bombers to Rename Stadium in Deal with Princess Auto

January 22, 2024 2:26 PM | Sports

Princess Auto Stadium

A rendering of the new signage to be installed at Princess Auto Stadium this spring. (WINNIPEG BLUE BOMBERS / HANDOUT)

The home of the CFL’s loudest fans will soon have a new name in Princess Auto Stadium.

The Winnipeg Blue Bombers will rename their turf as part of a 10-year sponsorship agreement with the locally-owned tools and auto parts retailer.

The stadium was renamed in 2019 from Investors Group Field to the most recent IG Field, after first opening in 2013 on the University of Manitoba Fort Garry campus.

“Princess Auto has been a long-time supporter of the Winnipeg Football Club, and we are thrilled to expand and extend this relationship with our new stadium naming rights partnership,” said Wade Miller, Winnipeg Football Club president and CEO.

“This partnership aligns two organizations committed to serving the community, promoting sports, and enhancing the fan experience. Together, we look forward to creating unforgettable memories for our fans and supporters.”

Signage on the exterior of the venue will be changed over in mid-April of this year. The name change officially takes effect on April 2.

The Blue Bombers are currently replacing the turf inside the stadium, with the project slated for completion in May.

Updated on Tuesday, January 23 following an official announcement of the name change.