The home of the CFL’s loudest fans will soon have a new name in Princess Auto Stadium.
The Winnipeg Blue Bombers will rename their turf as part of a 10-year sponsorship agreement with the locally-owned tools and auto parts retailer.
“Princess Auto has been a long-time supporter of the Winnipeg Football Club, and we are thrilled to expand and extend this relationship with our new stadium naming rights partnership,” said Wade Miller, Winnipeg Football Club president and CEO.
“This partnership aligns two organizations committed to serving the community, promoting sports, and enhancing the fan experience. Together, we look forward to creating unforgettable memories for our fans and supporters.”
Signage on the exterior of the venue will be changed over in mid-April of this year. The name change officially takes effect on April 2.
The Blue Bombers are currently replacing the turf inside the stadium, with the project slated for completion in May.
new name, same home.
our home will be renamed Princess Auto Stadium as of April 2nd.
— Winnipeg Blue Bombers (@Wpg_BlueBombers) January 23, 2024
Updated on Tuesday, January 23 following an official announcement of the name change.