By Kate Jackman-Atkinson, myWestman
NEEPAWA, Man. — We live in an interesting time for media, it’s certainly one of change. Much as the early printing presses allowed anyone with some space to start their own newspaper, the Internet means that today, anyone with a smartphone can become a media outlet.
The Internet has democratized news, but brought us back to a place that is unfamiliar to many media consumers. If you look at old newspapers, say, those from a century ago, you’ll find many competing outlets offering highly partisan news. But since then, the number of outlets has shrunk, advertising has become more expensive and large advertisers decided they didn’t want to spend large sums of money on partisan news likely to alienate half of their customer base. Coverage moved to the centre, focusing on balance, or at least that was the goal. Many people think this is still where all news lives, they haven’t recognized the paradigm shift, especially when it comes to the wild west of online news.