True North Sports + Entertainment has immediately decreased prices on some concession items by an average of 30 percent.
The reduction to “fan favourite” items includes the likes of beer, fountain pop, water, popcorn and pizza.
“We have become increasingly aware of a growing sentiment related to ticket prices, the cost of food and beverages, mobile ticketing, elevated security measures, and of course, team performance,” TNSE said in a letter to the community Tuesday, signed by executive chairman Mark Chipman, EVP and general manager Kevin Cheveldayoff, and president and COO John Olfert.
True North also said it will implement the lowest ticket increase in six years for the 2020-21 Winnipeg Jets season at 2.1 percent. Since the Jets returned in 2011, Winnipeg fans have seen a 28 percent ticket increase during that nine-year period.
The organization is also planning an additional $9 million in renovations to Bell MTS Place for summer 2020, including the addition of on-ice projection, and continuing concourse enhancements started in recent years, including an extensive renovation in the area that is currently The Exchange Restaurant. More than $55 million in enhancements have been added to Bell MTS Place since 2011.
See renderings of the planned renovations below: