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An Unwavering Commitment to Manitoba’s Economy

April 15, 2025 7:30 AM | News


The following is a sponsored advertorial on behalf of Manitoba Pork.

Manitoba Pork

Farmers, much like any business owner in Manitoba, put capital at risk to run their business. Ideally, the capital used to run the business, including money to pay employees, purchase supplies and inputs, heat barns, and transport pigs to market would be recouped at the end of a production cycle. Uncertainty in the market puts that capital and any profits in jeopardy and puts the livelihoods of those farmers and the 22,000 Manitobans that are employed in the hog sector at risk.

“To keep my barns in operation, I know I need to continuously reinvest in critical needs, as does our province,” said Scott Peters, a hog and grain farmer from southeast Manitoba. “Unpredictablility in the global marketplace threatens my ability to do that, just as it threatens the province’s.”

Statistics compiled by Economic Development Winnipeg show that Manitoba’s hog sector contributes more than two times as much as the provincial aerospace sector to the Manitoba economy, and trails only the transportation, advanced manufacturing, and energy sectors in terms of economic impact. Manitoba’s hog sector contributes over $2.3 billion to the provincial GDP each year, equivalent to 72 new elementary schools in South Pointe.

Manitoba’s agricultural sector relies on exports. Manitoba exports about $9.3 billion worth of agriculture and food products every year. Manitoba’s hog sector exports pork around the world, to countries like the United States, Japan, China, and 23 others. Manitoba is one of the top pork producers in the country, and pork from our province is sought all around the world, in grocery counters and restaurant kitchens alike.

Manitoba Pork

“Owning a business with my partners, employing people who have become our friends and who can afford to do things like put their kids in hockey, or soccer, or dance because of a well-paying job in our barns really means a lot to me,” added Scott. “That financial impact means a lot to communities like mine, because we all know how important jobs can be both to individuals and to local businesses as well.”

An unpredictable environment also can cause uneasiness among consumers. Data from Probe Research shows that 75% of Manitobans are looking to support the Canadian economy over products from countries like the United States. Supporting the Canadian hog sector is simple – look for a reference to Western Canadian or Western Canada on the package or for the Verified Canadian Pork label when you shop, or support Canadian processors like Maple Leaf, HyLife, and Winkler Meats, to name just a few.

“As a farmer, I’m used to confronting challenges that we can’t control and those we can”, concluded Scott. “I love farming and producing a high-quality protein that’s recognized and enjoyed here in Manitoba and in countries all over the world.”

There is no doubt that supply chains, prices, and trade will be impacted by the chaos, uncertainty and unpredictability that lies ahead. Regardless, Manitoba’s hog sector remains committed to producing safe, high-quality pork for Manitobans, Canadians and consumers around the world.

To learn more, visit manitobapork.com/economy


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