It’s obvious most Canadians were not watching the season premiere of Celebrity Apprentice 2 on Sunday night, because curling ruled the airwaves. While Donald Trump’s faux reality show increased viewership in the key Toronto market by 32% during the course of the evening, there was no beating TSN.
Overnight data from BBM Nielsen research confirm that Sunday’s 2009 Scotties Tournament of Hearts final attracted 928,000 viewers — making it the most-watched Scotties match ever on TSN.
The audience who tuned in to see Jennifer Jones defeat B.C.’s Marla Mallett, was up 6% compared to last year’s final on CBC (878,000). Overall audiences for all draws average 400,000, which is a 7% increase compared to last year’s broadcast coverage on CBC.