Manitoba Beef Producers Receiving $350K for Beef Verification Program

Manitoba Beef Producers Receiving $350K for Beef Verification Program

Ground Beef
Fresh ground beef is packed at a local butcher shop, October 1, 2012 in Levis, Que. (THE CANADIAN PRESS/Jacques Boissinot)

WINNIPEG — The provincial and federal governments are investing $350,000 over five years into Manitoba Beef Producers to help them meet industry standards for food safety.

The Verified Beef Production Plus (VBP+) program runs nationally and was expanded in 2016 to include modules for animal care, biosecurity and environmental stewardship.

“More and more companies are making commitments to purchasing beef from sustainable sources,” said Manitoba Agriculture Minister Ralph Eichler. “The VBP+ program will ensure that processors and consumers who demand a high-quality product can be confident in the product they are purchasing.”

The VBP+ program includes a full suite of resources and training designed to establish a common platform to help producers meet marketplace and societal expectations. The Manitoba Beef Producers will deliver VBP+ workshops to train beef producers about the program, coordinate the required on-farm audits and transition producers from VBP to VBP+.



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