Home » News » Manitoba Launches Study into Grocery Pricing and Food Affordability

Manitoba Launches Study into Grocery Pricing and Food Affordability

February 11, 2026 11:30 AM CDT | News

Groceries - Food

Groceries are checked out at a No Frills grocery store in Toronto, Thursday, May 30, 2024. (THE CANADIAN PRESS/Chris Young)

The Manitoba government is launching a provincewide study aimed at identifying ways to reduce grocery prices and improve food affordability for Manitobans.

The province says the study will examine grocery pricing practices, including potential predatory or differential pricing, where companies may use consumer data or purchasing patterns to charge different prices for the same products.

“Manitobans are feeling the cost of groceries every week,” said Premier Wab Kinew, in a release. “As a government, we have a responsibility to make sure life is affordable for families. This study is about going after the practices that are driving up prices and making sure grocery prices work for people, not against them.”

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The review will assess how these practices affect affordability and will look at options to improve transparency, fairness and consumer protection, as well as broader issues such as access, availability and market concentration in the grocery sector.

The government says updates will be shared as the study progresses.

Watch Wednesday’s news conference:

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Tags: Food | Manitoba | Retail

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