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Sports Radio 1290 Launches Monday

September 24, 2010 7:09 AM | News

An all-sports, all the time radio station launches Monday morning on the dial that was previously 1290 CFRW.

As we reported two weeks ago, CHUM Radio is debuting Sports Radio 1290 to provide a 24/7 sports format, including syndicated content from ESPN Radio.

The station will go to air at 10:57 a.m. on Monday and bring listeners exclusive access to NFL football on Sunday and Monday nights, and “Live from Wayne Gretzky’s” on Saturday afternoons with Winnipeg’s own Rod Black and well-known guests from the hockey world.

“There is a real hunger for sports programs in Winnipeg,” said Chris Stevens, vice president and general manager of Sports Radio 1290. “The launch of Sports Radio 1290 will feed that appetite with high quality sports programming not currently available on local radio.”

Local radio analysts predict the new CTV-owned station will take a chunk out of CJOB’s sports audience, which is loyal for tuning into Blue Bomber and Moose games.

As a result of the format shake-up, long-time CFRW morning host Don Percy is no longer with the station.

Instead, the syndicated “Mike and Mike in the Morning” show, featuring Mike Golic and Mike Greenberg will air from 5 to 9 a.m.

Other programs include “The Herd with Colin Cowherd,” “The Jim Rowe Show,” “The Scott Van Pelt Show,” and “The Doug Gottlieb Show.”