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CURVE 94.3 Puts On-Air Talent in Limbo

November 17, 2010 2:06 PM | News

The status of CURVE 94.3’s remaining on-air talent is in limbo as of Wednesday, when staff were told they would be off the air for several weeks.

We originally reported that the remaining staff had been let go completely, but a CHUM Radio spokesperson says that is not the case. However, a source at CURVE remains adamant that staff members were indeed let go today.

Despite the conflicting information, we do know that “The Show with Andrea and Jay” will remain on the air and continue to produce fresh shows weekday mornings.

The reasoning behind only keeping the morning show going for the time being is part of a “restructuring phase,” we’re told. Sources say the shuffle is in hopes of bringing the CTV-owned station in line to compete with power house Hot 103, which remains dominant in the Winnipeg radio market. CURVE has been making small changes the last couple months, and most recently tweaked its slogan back in September to drop ‘Pop Alternative’ from its name.

The news comes less than a day after CTVglobemedia executives decided to terminate Adam Taylor, Pamela Roz and program director Andrew Long.

Updated at 4:05 p.m.