Folklorama is making it easier this year for people to find their way to pavilions.
Organizers behind the annual multicultural event launched a smartphone app on Tuesday — designed for iPhone and iPad. The free app is available for download from the App Store, and a BlackBerry version will be available soon.
The app mirrors information found in the printed Folklorama Travel Guide, listing pavilion hours, show times, and added features for users to interact with the app. Users can also rate and track pavilions they’ve visited in the MyFolklorama section.
The GPS-enabled app can also provide directions to all of the pavilions and show users the pavilions nearest to their location.
The app was designed by Winnipeg-based Honest Agency.
Folklorama runs July 31 to August 13. A launch previewing this year’s pavilions will be held Thursday at noon under the canopy at The Forks.