Home » Entertainment » TV Networks Won’t Run Additional Ads

TV Networks Won’t Run Additional Ads

September 4, 2009 6:09 AM | Entertainment

By Brian Schultz

CRTCThe CRTC phased out its per-hour-ad-minute restrictions on September 1, which means Canadian television networks have the ability to show as many commercials as they wish during prime time.

But don’t get worried just yet. According to MediaInCanada.com, all major networks have no immediate plans to show more commercials.

Besides running the risk of offending viewers, the networks say it wouldn’t be to their advantage to increase ad inventory. One of the big reasons would be because it would reduce advertising rates and reduce overall revenue.

The CRTC first unveiled its plans to phase out the rule in 2007, stating it would eventually help broadcasters earn more revenue. The major networks, however, don’t seem to be taking advantage of it. From a viewer’s standpoint, it’s preferred.

“The commission has given us more flexibility in how to use the non-programming content time in each hour, but ultimately the overall time itself will not change,” said a CTV spokesperson.

Meta has been blocking Canadian news from its platforms, Facebook and Instagram, since August 1, 2023 in response to Canada’s Online News Act. To ensure you don’t miss the local news that matters to you, please subscribe to our free daily e-mail newsletter and add ChrisD.ca to your bookmarks and smartphone home screen. You can also follow us on Google News.