WINNIPEG – Brian Sanderson’s white beard and jolly demeanor landed him in Santa’s bright-red suit in Winnipeg malls, seniors centres, toy catalogues and as the mythical Christmas figure in more than half a dozen movies.
So when Sanderson, Winnipeg’s most well-known Santa’s helper, died in October at the age of 77, a group of people — his own special elves — stepped up to make sure the Christmas magic he displayed all year would continue.
Four categories are in play for 2019: clean shaven, open, Voyageur beard and novelty. For women, a participant can show their originality and make their own beard. The contestant with the most creative beard will take home the grand prize.